On The Spot: Changes May Be Coming To Airline Ticket Booking

On The Spot: Changes May Be Coming To Airline Ticket Booking.

In August, the Wall Street Journal reported that online travel agency Orbitz showed different and more expensive hotel options to Mac users, who presumably represent a wealthier demographic. “The Orbitz effort, which is in its early stages, demonstrates how tracking people’s online activities can use even seemingly innocuous information — in this case, the fact that customers are visiting Orbitz.com from a Mac — to start predicting their tastes and spending habits,” reporter Dana Mattioli wrote in a story that refers to the practice as “predictive analytics.”

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